Ella / November 29, 2019
Rome, Oct 8 (EFE) .- The American digital entertainment platform Netflix and the Mediaset audiovisual group, of the Berlusconi family, will produce seven films in Italy, which can be seen first on the US platform and then on Italian televisions between 2020 and 2021.
The two companies presented today in Rome this preliminary agreement that, if successful, will be extended to Spain, where Mediaset has its Spanish subsidiary, and then to other countries such as the Netherlands, when the MediaForEurope (MFE) colossus is created, the result of the merger between the Italian parent company and the Spanish subsidiary, explained the general director of Mediaset content, Alessandro Salem.
“Our agreement was born from a shared concept: from the strategic relevance of producing original content … It will be seven films so far. I think it is the first step for deeper collaboration,” Salem said in a press conference. .
This Tuesday five of these seven films were revealed: the romantic comedy “Sotto il sole di Riccione”; the drama “Sulla stessa onda”, which tells the love story of two teenagers from Sicily; “L’ultimo paradiso”, starring and produced by actor Riccardo Scamarcio and set in the 50s in the Apulia region (south).
Also “Il Divin Codino”, about the football career of Roberto Baggio; and “Al di là del risultato”, which proposes a reflection on vital decisions and the impossibility of fleeing destiny.
The CEO of Netflix, Reed Hastings, said that the goal is to “offer an incredible variety of series and movies,” so the idea is that the collaboration with the Berlusconi family will continue later internationally.
Salem said that Italian film HD can be seen first on Netflix and twelve months later they will be distributed by Mediaset on their Italian channels, mainly in Canale 5.
The seven films will be available on Netflix from 2020-2021, although Hastings clarified that there is no specific date and that “the main thing is that the quality is good.”
Netflix officials acknowledged that they are studying to establish a headquarters in the country, to avoid problems with the Treasury, after the Milan Prosecutor’s Office has opened an investigation against Netflix for an alleged crime of tax evasion.
“We want to settle in Italy, although we do not have a date for now, it is something we are studying. If Netflix is going to succeed in Italy we have to pay taxes, like our competitors, and regulate our situation,” they said.
Netflix currently has two million subscribers in Italy and in the next two years will invest 200 million euros in Italian content production.